1. Why did you apply to this firm?
Model answer
Structure this in three parts: what drew you to the industry, what specifically drew you to this firm, and what you did to test that interest.
The middle part is the one being scored. "You have a strong culture and great people" is not an answer, because every competitor claims the same thing. Name something a rival firm could not claim: a specific group, a deal or engagement you followed, a piece of research the firm published, or a conversation you had with someone who works there. If you attended an insight day or a campus event, name it and say what you took from it.
Close by connecting it back to yourself. The reviewer wants to see that your interest is grounded in something you have actually done, not something you read on the careers page the night before.
What a strong answer shows
- Names something specific to this firm that a competitor could not claim
- References a concrete action you took, such as an event, a conversation, or research you read
- Connects the firm back to your own experience or goals rather than praising it in the abstract
- Lands inside the time limit with a clear finish
Common mistakes
- Generic praise about culture, people, or prestige
- Reciting facts from the firm website with no personal connection
- Spending most of the answer on the industry and only a sentence on the firm