Outreach to a passive senior engineer
Send when you can name the technical problem and the scale; engineers ignore perks and answer problems.
Subject: Rebuilding [system] at [Company]
Hi [Candidate first name], I read your [post / talk / repo] on [specific topic]. That is the problem we are hiring for. [Company] runs [scale detail, e.g. 40,000 requests per second on a payments ledger], and the [system] that handles it was built for a tenth of that. We need a [Role] to own the rewrite: [two-sentence scope, e.g. move it to an event-sourced model without a maintenance window]. Team: [number] engineers, reporting to [Hiring manager name], [one line on their background]. Stack: [stack]. Comp: [range], plus equity. Worth 20 minutes with [Hiring manager first name]? No deck, no screen, just the problem. [Your name] [Title], [Company]